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ICA Banking Sales Programme

The ICA Banking Sales Programme is designed for those seeking to make it big in a sales profile in the banking/NBFC industry. The banking industry is one of the fastest growing sectors across different industries and it is the sales division that drives this growth. This programme prepares industry leaders.

This programme equips you with the knowledge required to help you succeed in your banking career. It covers everything from the Basics of Sales to Pre-Sale Approach to Closing the Sale and everything in between to help you become an accomplished salesperson at different levels.

The ICA Banking Sales Programme is designed for both existing banking employees and those seeking a career in the industry. Whether you are a graduate seeking to make a big career in banking or someone who has been in the profession and wants to grow and move up, this programme can equip you with the knowledge and selling skills that can help you achieve your goals.

The program aims to equip young minds with banking knowledge, product knowledge and essential soft skills.

  • Introduction to principles of effective Communication.
  • Barriers of communication
  • Setting goals and measurement
  • Personal Development
  • Prospecting and Lead Generation
  • Soft Skills
  • Importance of Customer Service
  • Tools of Planning
  • Organizational Sales Goals
  • Conversational practices, like Role plays and Group Discussions are conducted by expert faculty, to enhance communication skills.

  • Graduation with 50% (Candidates pursuing 3rd year Graduation are not eligible)
  • Post Graduates can also apply
  • The fees for the course is ₹ 30,000/- including taxes
  • 12 weeks of training is conducted.
  • A written test and PI is conducted for entrance to the course.


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